Experience

Executive Producer
Phaware Global Association
Jan 2015 – Present

EP and creator of the global bi-weekly podcast series "I'm Aware That I'm Rare: the phaware© podcast" (400+ episodes / 110+ countries). The phaware® podcast is devoted to raising global pulmonary hypertension and related rare disease awareness with dynamic stories from patients, caregivers, medical professionals and thought leaders from around the world. Lead a content creation team, develop topics, vet guests, conduct live interviews, edit episodes, transcribe and release final content across every major podcast platform. Created a show specific mobile app.

Senior Producer
FOX Sports Marketing
Jul 2014 -Aug 2020

Partnered closely with internal cross functional leaders (production, operations, brand, digital, legal, affiliates, programming and marketing) to both define a vision and create video, streaming, OTT and OOH content for a multitude of high-profile sports and entertainment properties: NFL (Super Bowl), MLB (World Series), NASCAR (Daytona 500), FIFA World Cup, FIFA Women's World Cup, WWE, UEFA Champions League, PBC, UFC, and U.S. Open. Developed overarching creative strategies, positioning and key creative AV materials from creative conceptualizing to seeing the campaigns remained consistent across all consumer touch-points. Creative lead on numerous custom campaign shoots. Experience with interviewing and working with A-list talent with an ear for the editing process.

Creative Manager
FOX Soccer Channel
Jun 2011 -Jul 2014

Managed the on-air promotion creative team at FOX Soccer, FOX Soccer Plus and FOX Deportes to deliver cross platform, cohesive marketing campaigns that built brand awareness, drove subscriptions and tune-in. Oversaw all aspects of marketing, OOH, social, digital, radio, and video creative services. Collaborated with a nimble team of avid editors, audio mixers, GFX designers and VO talent. Tasked with the highest profile series launches, marquee LIVE events, sweeps radio, upfront presentation and sizzle reels. Supervised external agencies in developing award winning AV, key art, tool-kit, digital content, high-impact creative shoots and experiences.

Creative Director / Principal
Traileropolis
Apr 2010 -Jun 2011

Managed a creative staff of 10. Developed end to end content strategy to overhaul MGM's digital library. Created streaming content, trailers and digital banners for 29 award winning films, which are now being used to better monetize MGM titles at mgm.com, iTunes and other streaming content providers. Owned and managed the overall delivery of creative campaigns including timeline management and oversight of the creative production budget.

Senior Producer
FOX Broadcasting Company
Feb 2010 -Aug 2010

Created and collaborated on FOX Network's highest priority series launches, finales, episodic and radio sweeps campaigns. Partnered with FOX leadership and department heads to both define a vision and content strategy, as well as execute on the strategy. From initial ideation and creative concepting to seeing campaigns through execution, worked seamlessly across all types of programming: comedy, drama, reality and LIVE events.

Creative Lead Producer
Trailer Park (The Dr. Phil Show)
Sept 2009 - Mar 2010

Managed a creative staff of 7. Responsible for the production and finishing of the daily episodic TV and radio promotions for The Dr. Phil Show. Attended daily tapings. Collaborated on creative strategy with Executive Producer and Dr. Phil for each episode. Leveraged and empowered a creative team of designers, editors and writer/producers.

Senior Producer
FOX Broadcasting Company
Mar 2008 - Sep 2009

Oversaw all aspects of on-air promotion and video content creation for 20th Television’s MyNetworkTV broadcast network. Tasked with the highest profile series launches, movie packages, sweeps radio, upfronts, episodic promotion creation and custom video shoots. Managed AV assets for final stages of approvals, specs, finishing, mixing, coloring and delivery to affiliates. Led senior management relations, approvals and feedback throughout post-production process.

Senior Producer (TMZ & Extra)
Telepictures
Sep 2007 - Mar 2008

In-house freelancer for TMZ & Extra. Wrote, developed, pitched, and directed creative concepts for daily syndicated promos and radio spots. Oversaw multiple daily video feeds, creation of sweeps contests and numerous radio promotions. Responsible for all aspects of AV materials from inception through delivery that fit within overall brand guidelines.

Senior Producer
The Ant Farm
2003 - 2007

Freelance Copywriter and Producer for The Ant Farm. Developed creative marketing materials for feature films, teasers, trailers, TV spots, branding, special shoots, home entertainment & video game launches.

Senior Producer
mOcean
1999 - 2007

Developed network television series launch campaigns, theatrical teasers, trailers, TV spots, radio spots, network branding, special shoots, dialog, webisodes, interstitials and digital AV campaigns. Dove into seas of footage and scripts and emerged with clutter busting 360° campaigns across all genres.

Education

Michigan State University
B.A.Telecommunications

Activities and Societies: MSU Telecasters

Key creative in establishing "The Show," the country's longest running college sitcom. Wrote, Produced and Acted in this award winning sketch comedy series from MSU Telecasters. #GoGreen #SpartansWill

Volunteer Experience

Co-Founder | Director
Phaware Global Association
Jan 2015 - Present

Phaware is a 501c3 non-profit, dedicated to engaging the global pulmonary hypertension community. Manage awareness & advocacy content creation team. Pitches, handles and clearly communicates overall campaign timelines to various stakeholders. Develops multi-media extensions with impactful calls to action.

Executive Producer of a global bi- weekly podcast series "I'm Aware That I'm Rare: the phaware© podcast" (400+ episodes / 110+ countries).

Phaware develops and deploys solutions to enhance outcomes in medical patients with continuous mobile healthcare monitoring. Through iOS and Android applications, we are collective sensor data that includes movement (actigraphy), heart rate and oxygen saturation. The applications also collect qualitative data entered by the patient. All of this information is made available through a HIPPA compliant infrastructure to medical researchers.

Promo Pathways Coach
PromaxBDA

Participates in one-on-one creative coaching and professional development workshops through the nation’s first accredited on-air promotions training program. Fosters a culture of collaboration for the next generation of creators.

Board of Trustee | Creative Marketing Lead
Pulmonary Hypertension Association
Jan 2008 - Jan 2015

Led a creative team and developed a series of social-forward PSAs and digital content that aired or are airing across the entire FOX Networks Group, Fox Hispanic Networks, CBS Network, Hulu, Radio Disney, MGM Network, MyNetwork TV, Universal Sports Net, WGN America, Nat Geo, Univision, Telemundo and Warner Bros. Records.

Worked with 55 global pulmonary hypertension organizations to translate and deploy digital awareness video, radio and marketing content to every PH non-profit across the world.

Created custom PSA content which aired across different platforms including: the NASDAQ tower in Times Square, 1,000,000+ airings in NYC and Philadelphia taxi cab TVs, national syndicated radio and a number of social media platforms.

Alumni Volunteer
Michigan State University

Volunteer for various MSU Alumni Association & Spartans In Hollywood student networking events. #GoGreen

Accomplishments & Organizations

• The Groundlings School

• Hanna/Barbera Animation Writers Workshop

• Warner Bros. Television Writers' Workshop

• PromaxBDA Award Winner

• SAG/AFTRA